Design Excellence

Great Design Is Eliminating Unnecessary Details

Team Faber Infinite strongly believes that success of the organization depends mainly on three aspects which can be listed as Operation Excellence, Strategic excellence and Design Excellence. The objective is to achieve Organizational Transformation.

As a part of Design excellence Team Faber works on the following solutions:

  • Product Innovation includes both new products and new uses for existing products
  • Process Innovation can be distinguished by production methods or delivery methods, or both
  • Value Engineering VE follows a structured thought process that is based exclusively on “function”, i.e. what something “does” not what it is. For example a screw driver that is being used to stir a can of paint has a “function” of mixing the contents of a paint can and not the original connotation of securing a screw into a screw-hole. In value engineering “functions” are always described in a two word abridgment consisting of an active verb and measurable noun (what is being done – the verb – and what it is being done to – the noun) and to do so in the most non-prescriptive way possible. In the screw driver and can of paint example, the most basic function would be “blend liquid” which is less prescriptive than “stir paint” which can be seen to limit the action (by stirring) and to limit the application (only considers paint). This is the basis of what value engineering refers to as “function analysis”.
  • Value engineering uses rational logic (a unique “how” – “why” questioning technique) and the analysis of function to identify relationships that increase value.
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